Betty Pursell

In our first blog post, we identified two leading industry definitions of promotional marketing. This revealed a broad swathe of advertising and marketing communication categories. We started this way because the IRS clearly stipulates that advertising and marketing costs must be “ordinary and necessary”. So from our delve into industry definitions, what are the specific …

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Absolutely, yes! U.S. small business advertising expenses are tax-deductible so long as they’re “reasonable and necessary”. In this short series of articles, we explore which promotional expenses can be written off to tax, which can’t and what the legislation says. We’ll include as many references and links to relevant tax guides as we can source. …

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